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Fluevog: 50 Years of Unique Soles for Unique Souls

Fluevog: 50 Years of Unique Soles for Unique Souls

By: John Fluevog

166 pages • ISBN 978-1928055532

Everyone loves to shop for shoes, but how much do you really know about them? 

In this full-colour, visually rich coffee table book, cult Canadian footwear designer John Fluevog gives fans and fashionistas a behind-the-scenes look into the brand’s evolution and his own creative process. 

Echoing the eclectic style of Fluevog’s whimsical and witty zine-style catalogs, the book features Fluevog’s own design sketches and handwritten messages, blended with stories, graphics, and previously unpublished photographs from the Fluevog archives. 

Seven narrative chapters telling the Fluevog story are interspersed with standalone chapters devoted to themes such as Fluevog’s sources of inspiration, the artisanal shoemaking process, and the brand’s global community of diehard “Fluevogers,” including celebrities such as Madonna, Lady Gaga, and Alice Cooper. 

An exuberant celebration of creativity and individualism, the book also pays homage to the wild and beautiful John Fluevog shoes themselves through lush photography and hand-drawn illustrations. 

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