Using Wine for a Good Cause

Sommeliers rejoice! In this unique way of giving back, each bottle of Santa Margherita Pinot Grigio bought in April went to a good cause.

Last Thursday, Tree Canada was presented with $30,000 by Lifford Wines & Spirits, on behalf of Santa Margherita Wineries during an event at the Canadian Museum of Nature.

For each bottle sold and all campaign hashtags tweeted, 50 cents were donated to Tree Canada’s National Greening initiative. This program aims to help areas with a particular need for reforestation or afforestation by organizing mass seedling plantings.

Tree Canada is the nation’s largest not-for-profit tree advocacy group. To date they have worked with over 550 schools to improve their school yards, have planted over 80 million trees and helped to organize ten national urban forest conferences.

Lifford Wines & Spirits is a Certified Carbon Neutral Company that shares their passion for the environment and of course is very enthusiastic about their partnership with Tree Canada as well as presenting this donation.

Similarly, Tree Canada stated their immense respect and appreciation.

“We would like to thank our friends at Lifford Wine & Spirits and Santa Margherita Wineries for their tremendous contribution,” said Michael Rosen, Tree Canada President. “Their innovative campaign helps Tree Canada to continue to plant, grow and nurture our rural and urban Canadian environment. This type of partnership allows organizations to see the impact of their donations on Canada’s landscape.”

Dedicated to providing better places to live by planting life-giving trees in communities that can flourish, Tree Canada continues to take the necessary steps in maintaining and preserving our country for the next generation.

For more information or to find out how you can make a difference, visit: www.treecanada.ca