Standard Apparel Launches Eco-friendly Nau Line

 This month will be an exciting one for you Ottawa eco-friendly fashionistas! Standard Apparel is distributing their Nau line: Portland-based apparel and accessories, in Ottawa. Nau creates modern and fashionable urban and outdoor apparel and accessories for both men and women. They have committed to reducing their carbon footprint by choosing premium, eco-friendly fabrics and fibers like organic cotton, wool, tencel and recycled polyester. Nau donates two percent of every sale to their humanitarian and environmental Partners for Change. It feels satisfying to purchase an item because you are given the freedom to choose which partner to support with your purchase.

Each piece is simple, fresh and timeless with no logos. Nau seeks to balance the triple bottom line of people, planet and profit. They are a company that is constantly working to achieve their main goal of using design to redesign business so that it can be a force for change.

“Nau pieces look stylish when worn on city streets and the eco-friendly fabrics feel incredible, said Jeremy Logan, president of sales and marketing at Standard Apparel. “But all pieces are also made to perform well in the outdoors, which is a huge bonus for adventure lovers.”

Let’s take his word for it!

Consumers are assured to get quality and extreme wear from Nau apparel and accessories. The team that works to create this unique line consists of fewer than 20 people who spend a lot of time together, always testing things out, sketching, pinning, heckling, critiquing and revising. They claim to work hard and play hard — balance that everyone needs.

The Nau spring/summer 2014 collections will be sold at Canadian retailers including MEC and Sporting Life locations across the country. For additional information please visit: www.nau.com.