2025 Vape Trends in Canada: What’s Driving the Industry and Regulatory Updates

Vaping in Canada faces a landscape shaped by both innovation and regulation. The past few years have brought significant changes, with evolving consumer demands and new regulations aiming to address health and safety concerns. And that looks set to continue, with a focus on transparency, technology, and consumer education.

We spoke with James Smith, Head of Community at DiscountVapePen.com, to get insights into the industry’s trajectory and what Ottawa residents can expect.

Trend #1: Stricter Regulatory Standards

Regulations continue to play a crucial role in shaping Ottawa’s vape industry. Canada’s federal and provincial governments have enacted tighter controls on marketing, product standards, and sales to minors. These regulations have been introduced to curb the rising use of vaping products among youth and ensure product safety. Notably, Health Canada’s updated requirements mandate that companies disclose all ingredients and limit nicotine concentration, making it easier for consumers to understand exactly what they’re purchasing.

“The push for regulation is about safety and transparency, and ultimately, we believe it’s a positive shift,” says James Smith. “When consumers are informed about what they’re buying, they can make better choices, which helps the industry as a whole maintain a trustworthy image.”

Trend #2: Demand for Reduced-Nicotine and Nicotine-Free Options

In line with consumer wellness trends, there’s a growing demand for reduced-nicotine and nicotine-free vape products. Many Canadians, particularly younger adults, are looking to vaping as a way to transition away from traditional cigarettes. This has driven innovation, with manufacturers developing devices and e-liquids that allow users to control and reduce their nicotine intake over time.

Smith explains, “We’re seeing a shift in the market. More people are using vape products as a means to cut down on nicotine. It’s not just about recreation; it’s about wellness.”

Trend #3: Eco-Friendly Vape Products

With environmental awareness on the rise, eco-friendly vape products have become an important trend. Disposable vape pens are convenient, but the waste associated with single-use plastics and batteries has raised concerns. In response, many brands are launching refillable devices, recyclable cartridges, and sustainable packaging options. Ottawa vape shops are also increasingly prioritizing brands that offer environmentally responsible products.

“Eco-conscious consumers want options that reflect their values,” says Smith. “We’re seeing companies invest in sustainable materials and refillable systems, which is a great step forward.”

Trend #4: Cutting-Edge Technology and Customization

As vaping technology evolves, devices are becoming more advanced and customizable. In 2025, consumers have access to a wide range of devices with enhanced battery life, variable power settings, and temperature controls. These features allow users to customize their vaping experience, from flavor intensity to vapor production, making it more appealing to experienced users.

According to Smith, “People want a vaping experience tailored to their preferences. Devices with adjustable settings are no longer just for enthusiasts; they’re becoming mainstream.”

Trend #5: Focus on Education and Responsible Use

With tighter regulations and rising public awareness, there’s also a stronger emphasis on education. Many vape shops are adopting a responsible approach, offering resources and guidance on safe use, maintenance, and product choice. Shops are helping consumers understand the potential risks and benefits, while also providing support for those looking to reduce their nicotine intake.

“Educated customers are empowered customers,” Smith notes. “When people have the information they need, they’re more likely to use products responsibly, and that benefits everyone—retailers, consumers, and the broader community.”

Photo: Lolo btl, Pixabay