• By: Allen Brown

An in-depth review of one of Ontario’s trusted online gambling review sites – GambleOntario

Gambling review sites are go-to places for people looking for objective opinions on gambling companies. These sites can greatly influence readers’ choices when it comes down to the online casinos where they deposit money. For iGaming enthusiasts in Ontario looking to find information about the latest gambling sites, this site can be helpful.

There are many websites to choose from when looking for authentic, unbiased and comprehensive online gambling reviews in Ontario. One site that casino enthusiasts have been relying on is GambleOntario. But is this platform worth the hype and trust it has developed among users in the past few months?

In this article, we will take an in-depth and critical look into GambleOntario to reveal whether it is truly one of the best online casino review sites in Ontario. In addition, we will discuss its background, quality and other factors that contribute to its trustworthiness in providing users with information about online casinos.

GambleOntario: Background

Similar to reviews of any type, online gambling reviews aren’t easy to produce — they take time and careful investigation by a team of professional and experienced writers. GambleOntario focuses on reviews and best-of lists of sportsbooks, casinos, games and slots.

GambleOntario is an affiliate website with seasoned casino writers, which operates under the Gentoo Media umbrella. GambleOntario only lists online casinos licensed by iGaming Ontario and the Alcohol and Gaming Commission of Ontario (AGCO). This ensures any casinos listed are in line with the province’s rules and industry standards.

With over 40 casino and 17 sportsbook reviews, GambleOntario constantly updates its lists with the latest casinos available, including their offerings, benefits and drawbacks. 

The platform uses a statistical method called the Wilson Score Interval to provide ratings on casinos. 

This method evaluates the number of good and bad player reviews while also considering the total number of reviews to provide a more trustworthy score. This review system prioritizes user feedback and satisfaction rather than simply relying on the total number of reviews.

GambleOntario: Is it the best online gambling review site in Ontario?

Since its launch in 2022, GambleOntario has gradually risen through the ranks as one of the most visited Ontario online casino review sites. Their commitment to providing in-depth reviews on sportsbooks and casinos has allowed them to ascend quickly.

Although many review sites tend to focus on either sportsbooks or casinos, seeking out reviewers specializing in that gambling niche, they sometimes unintentionally end up placing themselves in a proverbial box.

GambleOntario’s site has a defined roadmap highlighting the key steps it has taken over the past few years and revealing further plans to grow its brand. One aspect they identified as having potential was how fact-based, educational and informative pieces are important on their site.

Instead of simply listing online casinos or sportsbooks and discussing their pros and cons, they also aim to educate visitors about sports betting and online casino games. This will help readers to fill in the blanks and create a norm where clear understanding is actively encouraged. 

Given that this is one of the essentials of responsible gambling, it also speaks to the platform’s

overall approach to safe gambling practices, bringing to light several positive elements of its commitment to regulated gambling. These are some of the features readers are looking for and why GambleOntario is becoming one of the most reliable online gambling review sites in Canada.

GambleOntario’s team of experts and online casino writers

For the sake of accuracy and reliability, it’s a necessity that casino review websites only employ expert writers who have extensive experience with online casinos. Some of their qualities should include their ability to provide in-depth reviews of online casinos rather than just focusing on or relying on secondary information. 

Although GambleOntario is still relatively new in the industry, they have many expert writers with years of experience writing on gambling-related niches. Their team of writers boasts over 55 years of experience in the gambling and sports betting industry. 

Their wealth of experienced authors is likely one of the reasons why visitors find their website content rich. Currently, GambleOntario has seven authors and contributors, including;

  • Rowan Fisher-Shotton — Sports betting writer: Rowan has been in the sports media industry for many years but only started writing about six years ago. He’s in charge of producing content related to iGaming and sports betting. 
  • Anthony Odiase — Casino writer: Like Rowan, Anthony has over six years of experience specializing in the iGaming and online gambling industry. He mostly provides valuable tips for novice and professional gamblers in Ontario to improve their gaming experience.
  • Greg Lea — Soccer betting writer: Greg acquired his Premier League accreditation in 2015 and has been writing in the soccer niche for over nine years. Those looking to know more about soccer betting rely on his articles providing insightful reviews on popular soccer events, including the Champions League and Canadian Premier League, among others.
  • Jim Kimberley — Motorsport writer: Jim is a contributor at GambleOntario specialising in Formula One. He provides race reviews and opinion pieces on the site and has been doing this for over a decade.
  • Matt Callcott-Stevens — Golf betting writer: Matt provides incisive analysis on sports odds and handicapping golfers. He’s been a fan of the sport for close to three decades and currently handles the golf betting content on the GambleOntario website.
  • Jake Skudder — MMA and boxing betting writer: Jake is responsible for writing most of the content related to UFC, MMA and boxing on the site. He is a journalist with a decade of experience covering pro wrestling, combat sports and gaming.
  • Eamon Doggett — Horse betting writer: Eamon writes articles that offer readers valuable information on betting to help them maximize profits. His focus is predominantly on Canadian horse races, and he has over six years of experience in the field.

Website quality 

One of the features that is often overlooked by website owners is the quality of the interface, including the theme and the general layout. These features are crucial in improving users’ overall experience on these sites. 

One of the things that impressed me the most about the GambleOntario website is the layout. The homepage is simple enough for users to easily navigate through the various sections, including the latest casino reviews, so there is no hassle in finding what you’re looking for.

It also includes a search button at the top right corner that allows you to search for casinos that are not listed on the homepage or those that are down below. This ensures you don’t need to scroll down through a long, detailed article.

The drop-down menu at the top left-hand side provides you with the various categories of articles, so you can easily pick the one you need. A uniquely impressive feature that you wouldn’t find on most websites is categories of the site’s various content across the top of the homepage. 

Content quality 

Gamble Ontario’s adheres to rigorous principles in its casino and sportsbook reviews, including a thorough selection process, maintaining objectivity, and continuously updating content. It has detailed fact-checking procedures and ensures legal compliance, drawing on subject matter experts. The website also commits to ethical standards and transparency in its affiliate partnerships.

Their proficiency in providing helpful content is in line with their ability to write and structure their posts in the clearest and least technical manner. In addition, the writers write in clear Canadian-inspired English, enabling easy comprehension for their target audience.

Staff responsiveness to communication 

Just like having a reputable brand image, excellent customer service is a significant driving force behind most successful B2C businesses. Some casino review sites don’t place much emphasis on having a great customer service department; however, that isn’t the case with GambleOntario. I surprisingly received a swift response from one of their team regarding my comment on one of their posts. This may be another one of the reasons why the site tops the list of best casino review sites in Ontario.

For any organization to thrive, HR needs to hire a team of workers with unique styles and a clear understanding of the role. GambleOntario stands out among competitors due to its dynamic team of writers and reviewers, who genuinely understand the topics they write on, providing distinct style and authenticity.

Final thoughts on GambleOntario

From soccer to motorsports and general casino betting, readers can find professionally written content on almost all online betting topics by experts in the field. With its writers having a combined 55+ years of experience in various niches in the industry, GambleOntario has been satisfying users with valuable content since its launch.

If GambleOntario continues to consistently provide helpful and quality online casino reviews on its website, it may just go on to be the number one go-to website for iGaming reviews in Ontario. Its focus on providing high quality, educational online gambling content will help to propel it to be the most reliable online casino review site in the province.