ATTITUDE Jay Manuel Collection Hits Sears Stores this Month

You may know him as the host of Canada’s Next Top Model, and as the man behind Tyra Banks’ photo shoots on America’s Next Top Model. Now, he can add another prestigious position to his resume; the Creative Director of Sears’ new private label collection, ATTITUDE Jay Manuel.

Manuel will be involved in all facets of the collection, including product development, design, fit, in-store retail and marketing. The line, which was unveiled this past March at LG Fashion Week, includes women’s apparel, shoes, bags and accessories.

The Fall/Winter 2011 collection is inspired by the colours of Morocco, including slate, cognac, peacock, marine, raspberry, black and accented with stylized animal prints. The sleek, slim blazer with a contrast collar is a perfect piece for fall, while the Victoria Boot is sure to make anyone  look forward to colder weather!

Manuel’s main goal for the fashion line is fashion that “empowers women”. The fact that he chose to work with a retailer that is accessible to most women definitely puts that goal on the right track. After all, too many celebrities choose the high-end route, designing lines that are far above the average person’s price range. Manuel, along with others like Jessica Simpson, Miley Cyrus, and Hilary Duff, have clued in to the fact that affordability allows their fans to connect with them in a new, fun way.

“I’m thrilled to be working with Sears Canada to make fashion accessible for women who love to be beautiful,” said Manuel.

The Top Model star certainly knows how to make women beautiful – he began his career as a makeup artist, working for some of the world’s most celebrated photographers, models, and magazines. He is heralded for his intuition into what the public wants next and is also known as a calculated risk-taker – qualities that undoubtedly contributed to his success in one of the toughest businesses in the world

Says Dene Rogers, President and CEO of Sears Canada, “Jay Manuel is a talented and well-known figure on the international fashion stage. We have great respect for the storied career that Jay has built and we are very excited to be working with him. As a Canadian who grew up with Sears, Jay is the perfect ambassador for us and we look forward to our collaboration on ATTITUDE Jay Manuel.”

The line is full of unique kinds of pieces  and unique designs with elements of high fashion that look fresh, fun, and different. The best part? The collection is available in a range of sizes, from 0 to 18, and is affordable, with prices ranging from $12.97 to $139.99 – which is sure to please any wallet.

The ATTITUDE Jay Manuel collection hits Sears stores this August