Many people think that content marketing is something that can only be measured based on an increase in sales or website page views, but there are many other ways to determine whether or not your SEO marketing is a success. A professional SEO company knows that there are many different metrics to analyze. Relying on the guidance of the professionals is a good way to go when it comes to these metrics, but it is also good to know what they are looking for.
Average Page View Time
Don’t let yourself be fooled into thinking that more clicks through your page automatically equals a high level of success. The average length of time that potential customers spend on your website is just as important, if not more so, when it comes to content marketing. This information tells you how many people are actually reading the content that you put out there. If you see a short length of time, you might have a situation where customers are turned off by something they see early on when visiting your site. Usually, there is a “sweet spot” when it comes to content marketing that represents the right amount of time spent on a page without a customer losing focus on your product.
Backlinks
Which sites link back to your own is very important knowledge to have when you are analyzing your SEO effectiveness. These links, called backlinks, should ideally come from a variety of different areas on the Internet and should ideally be reputable sites that provide or discuss services relevant to your industry. The presence of backlinks helps to promote your website as an authoritative source on a particular subject, which in turn allows it to climb the search engine ranks very rapidly. Backlinks can come from virtually anywhere, including other peoples’ blogs, social media outlets, and even message boards. Knowing where they are coming from helps you know who is discussing your brand.
Page Utilization
When your customers look at your website, what do they see? More importantly, where do their eyes go? Certain SEO analytics examine where customers look on a website and where they are most likely to click. This can tell you a great deal about how to place your content and where you should focus your advertising. If a large section of your landing page is wasted space, you may want to create something that is more visually attractive. By knowing where customers are looking, you learn where you will get the greatest bang for your buck in terms of both marketing and content.
When it comes to SEO and content marketing, it’s all about knowing which tools to use and how to effectively utilize them. A skilled SEO agency can help immensely in this regard, giving you a chance to get the most out of the analytic tools at your disposal. In a world as flooded with information as ours, it is more important than ever to know exactly how to use the tools at your disposal.