I am sure that many of you out there are desperately hoping things improve sooner rather than later and that the Ice Hockey world can finally get back to normal, however that may still be a long time coming of course.
All businesses that are associated with Ice Hockey have seen their income levels and profits completely decimated, and the Betting.ca author that being Doug Hirdle recently stated that even some of the top NHL betting sites in Canada have also been suffering and many of them that once advertised and sponsored sports clubs in the past may not be able to afford to do so moving forward.
That does of course pose a problem for many Ice Hockey and other sports clubs, for with advertising and sponsorship revenues drying up, and with them not have any income through ticket sales, things certainly look bad for many of them who have been relying on their now almost decimated financial reserves to survive.
In fact, many sports clubs have had no other option but to announce their closure and go out of business, for with no income coming in and with plenty of outgoings it simply made no business sense for them to continue trading.
One question that does remain to be answered though is whether any of the business that have been doing well during the pandemic will be prepared to step in and fill the gaps left by those who have been forced to pull their advertising and sponsorship Dollars out of the sporting industry.
If there is a large uptake of such companies stepping forward and spending money with sports clubs by way of advertising or sponsorship deals, then the entire sporting industry as a whole may survive and may sooner rather than later get back to normal when the lockdowns finally come to an end and they can get back to normality.
One thing that I am aware that many Hockey club owners and those involved in that industry have been worried about, is whether a number of their fans and supporters will be put off attending the soon to be planned and scheduled live sporting events.
Whilst it is true to say that the younger generation will probably not be put off attending such sporting events, for those of a certain age they may well be wary about attending any venue in which there are large groups of people, such as a Hockey match.
That is something that will of course need addressing in the months ahead, for there is of course little chance of social distancing at any Hockey match, and if fans do not return in large numbers then than in turn will affect ticket sales and will have a devasting effect on the viability of many teams.
Having said that though with the rollout of the vaccination program in Canada, that should give many people, of all ages, the peace of mind in knowing they are protected, and may help alleviate any fears they may just have about attending any sporting events in the future.
One final thing that I do feel may be helpful to many of you out there that are fearful about the future, is that you are certainly not alone when it comes to worries about how you will adapt to the new normal as it is known, and there is always help at hand.
Mental health worries and a feeling of alienation during the lockdowns we have all had to endure is not unusual, and as such please do reach out for help and support at any time if you feel things are getting on top of you, as speaking to someone can help you think clearly and get to grips with things too.
