The iGaming industry is a business sector that continues to boom and it is hard to imagine getting even bigger. Of course, it is an industry that has managed to capture a whole new audience in recent years as more and more people have turned to the digital version of their favourite games, such as online video slots and live dealer casino games that allow bettors to play games such as poker, blackjack, roulette and baccarat with an authentic experience.
However, it would seem that there is a new iGaming trend starting to sweep across the entire industry with mobile bingo becoming incredibly popular with bettors all around the world.
Indeed, many will associate the classic number game with players in the UK as it has been a favorite hobby for many in the European country, however it would seem the game has started to make its way around the planet and leave the traditional bingo halls and enter the online gambling market with bingo players able to play at a number of different online casino sites.
Why is mobile bingo becoming a new iGaming trend?
With the continued evolution of technology continuing to be experienced, it perhaps should not be a surprise to learn that bingo is entering a revolutionary stage and that it has become widely popular for everyone involved in the iGaming industry.
From the point of view of developers, it has provided them with a new market opportunity that they can look to exploit. Whilst many of them will continue to churn out a number of different online video slots to try and keep players returning, the introduction of bingo will have allowed them to tap into a previously untouched niche that could see them acquire new players, as well as further diversify and expand their growing portfolios.
In regards to players within the industry, many may not have been able to experience the traditional way of being able to play bingo in a hall, with the restrictions that were felt around the world over the last two years. Therefore, many will have turned to the digital version of the game in order to satisfy their needs and hunger to play the game, which in turn has seen the niche boom.
Operators are also provided with a new opportunity to attract new players and members to their platforms following the growing trend of mobile bingo, as well. Now, they are able to be target bettors that they may not have been able to previously, whilst also becoming more innovative with the bonuses and promotions that they continue to offer by tailoring some of them to suit the mobile bingo niche.
What are the numbers behind the online bingo market?
With more and more people using their mobile devices to play their favorite iGaming titles and place wagers on a variety of different games, the numbers to have been released regarding online bingo players appears to be encouraging.
According to figures to have come out of the UK where the game is an all-time classic, online bingo is thought to have around 3.5 million playing already and with the trend continuing to grow in a positive fashion, it would not be a surprise to see this figure continue to steadily increase in the near future, as well.
Will the online bingo market be valuable for iGaming operators?
Naturally, when looking at whether a growing trend will turn out to be profitable for a business in the future, it can always be rather hard to predict whether it will be successful in regards to providing a financial windfall.
However, with the bingo industry already thought to be worth around $910 million, the value of the sector is believed to be increasing year on year, with the introduction of online mobile bingo only likely to further increase it.
A number of renowned game developers have already decided to jump on the gaming niche and try to take advantage of it, with the world’s biggest live dealer provided – Evolution Gaming – already providing a number of titles that provide bettors with an authentic experience when playing Mega Ball Live.
Given that developers are already looking to take advantage of the niche and the popularity that the game has around the world, it would not be a surprise to see mobile bingo boom and become a mainstay within the iGaming industry in the very near future.