Content marketing has long been defined by its maxim "Content is King and Distribution is Queen." But this only tells half the tale.
Once computers were accessible and affordable to most people, anyone could publish content that would reach millions. But then what happened?
Creating Quality Content
Content creation is the cornerstone of online marketing success. By targeting specific keywords that your potential customers are searching for, creating informative pieces of writing that resonates with the target market and increasing site visits is the perfect way to bring customers through the door and build brand recognition.
Valuable educational content addresses buyers' key concerns when considering your product or service and helps them make an informed purchase decision. By creating such engaging educational pieces, you establish yourself as a reliable source and authority in your field.
Modern consumers prefer brands they can trust and believe will assist them. By providing your audience with valuable information and entertainment, you can win their trust and encourage them to return to your website – ultimately building long-term customer relationships without paying for costly advertising campaigns.
Getting It Into the Hands of Your Audience
Brand Publishing can give your business an edge in today's competitive environment. By creating an authentic and engaging narrative for your audience, brand publishing helps increase brand recognition, drive quality traffic and generate sales.
Contrary to conventional wisdom, where corporations were once content to keep their secrets quiet and let important information languish in corporate archives, GE has taken an unconventional approach by sharing its internal knowledge in headline-worthy articles, viral GIFs, Tumblr posts and microsites; doing so it has transformed itself from producing things into one producing ideas.
Different content formats may work better for your business depending on your target audience. For instance, an awareness stage customer may not benefit from reading a lengthy blog post but could gain from viewing an infographic or video tutorial instead. When developing a distribution strategy it's also important to keep budget in mind as paid media can reach wider audiences while offering increased ROI.
Keeping Your Audience Engaged
Every business defines engagement differently; whether that means daily app log-ins or weekly website visitor traffic, engagement can increase subscription rates to digital products and increase revenue for your company. Understanding what your audience needs allows you to provide content that enhances loyalty while encouraging upgrades – leading to increased revenues for your business.
A Content Delivery Network, or CDN, is an advanced system used to deliver content directly to end users. In essence, it distributes web pages and files so that the server closest to them provides them with what they require.
Expected sales are great ways to engage your audience, but sometimes unexpected offers can really bring customers in. Offering special gifts such as free swag or flash sales such as Black Friday will get their attention and bring them back for more frequent visits to your website or app.
Keeping Your Content Fresh
Though developing new content is essential, taking the time to refresh existing pieces is also key in keeping audiences engaged and improving SEO.
Studies have demonstrated that posts that had been updated (e.g. by adding new information) were more likely to generate leads than posts which hadn't been refreshed; this is likely because refreshing your content reengages your audience while signalling Google that your page remains up-to-date and relevant.
Update your content regularly to maintain its uniqueness, which is essential for improving SEO and creating a "moat" around it, making it harder for competitors to copy your ideas or steal your concepts. Increasingly unique and current content will also lead to higher search engine rankings; more frequently updated posts rank higher on Google results pages.
In conclusion, content creation and distribution is a powerful tool for businesses that are looking to reach their target audience and gain brand recognition. Utilizing content distribution services to ensure that your content is seen by the right people is a great way to reach more customers and increase sales.
