No matter how often you tell your children to stop growing, they never listen, and as a result, they go through clothing at an incredible rate. That is bad news for parents trying to keep up, but great news for crafty types with a passion for fashion and children as it means there is always a market for good quality children’s clothes.
You need to be aware of a few things when you look to start your own children's clothing line, so follow these top tips to put your brand ahead of the others.
Don’t Forget the Parents
One of the most important things to remember about kid's clothing, especially for younger children, is that it's not the children choosing and paying. Their parents and other significant adults are spending their hard-earned cash so that the children in their lives look good. Therefore, make sure that you're marketing is aimed at the adults by showcasing the excellent quality of your product, assuring they meet safety requirements, and most of all, how adorable a child will look.
A dress on a coat hanger will look lovely, and a little child seeing a picture of it will know if they like the look of it, but an action shot of the outfit on a child will show how it fits, moves, and withstands being played in while worn.
Choose a Suitable Brand Logo
Like any other business venture, how you present your clothing line is crucial in getting yourself noticed from the beginning. Having a cute name is not enough; you need to show that name in an attractive way that will stick in the minds of potential customers.
Creating a logo design that complements your brand image will go a long way and is an excellent starting point for further advertising campaigns.
Where Are You Selling
Before you get started, think about what sort of clothes you are planning to make and the best place to sell them. Cute everyday clothes will sell well from an online shop, and you can utilize several social media platforms to host your shop and advertise your products.
Specialist clothes may do better stocked in a children’s boutique, so research and networking will be essential to allow you to find the best business with whom to go into partnership.
Materials
Children's clothing is subject to stricter safety regulations than adult clothing, so make sure that you are fully aware of these before you set out. For example, pajamas must be inflammable and a snugger fit than daytime clothes.
Many dyes used in clothing manufacturing can irritate sensitive skin, so it is crucial to ensure that the pigments used by any cloth manufacturers you deal with will not cause allergic reactions. Although you are not the one dying the cloth, if it’s your item of clothing that causes issues, it will be your reputation that is damaged, so it’s doubly important to take care.
Photo: iStock
