The online casino industry development is proceeding at a rapid pace. Virtual casinos are bypassing land-based counterparts. While it is too early to talk about the loss of a classic casino in front of gambling clubs on the Web, but it is impossible not to note the growing popularity of live casinos.
Trends in 2022
To succeed in the gambling business, it is worth following sustainable trends and investing in timely updating of online casinos. At the same time, the interests and needs of players are constantly changing, and this must be taken into account in order to create a successful gambling project. The main trends in 2022 will be as follows:
- Operators are looking for new markets. Tighter rules in some segments are forcing gambling operators to exit to previously uncovered GEOs.
- The rapid development of eSports. Despite the fact that esports formally originated in the 70s, it has only recently begun to be taken seriously. Literally before our eyes, video game competitions have moved from small game cafes to ten-thousand stadiums. And even now, esports have not reached even a small part of its potential.
- Cryptocurrencies are actively used when making transactions in the online gaming system. Already, experts note that online casinos receive more funds in bitcoins, litecoins, ethereum and other cryptocurrencies compared to traditional fiat currencies.
- Modern VR and AR technologies are used in many areas of human life, and gambling is no exception. With their help, online casino developers allow players to immerse themselves in the 3D gambling.
These factors are the main ones influencing the online gambling market today and will obviously continue to influence in the future.
GEOs that are gaining popularity
A breath of fresh air in the form of new customers is what allows gambling projects to grow steadily. Those GEOs that used to be out of work are now gaining popularity. Here you can consider Ukraine, Uzbekistan, Azerbaijan, Kazakhstan, and Russia, where the audience is not yet spoiled. New "stars" should be expected among Asian countries, as well as Africa. They already have mobile Internet, which makes them interesting for gambling and betting operators.
More trendy live games
The live dealer format, which has been popular for many years, has become an excellent option in the context of a global pandemic. Game is, first of all, live communication between players. And the best live casinos in Canada, India, European countries attract more and more customers.
Gambling connoisseurs enthusiastically greeted these technologies. With their help, users can, for example, feel like sitting at a gambling table and even chat with other players. And what is no less pleasant, you can receive special live casino games bonuses.
Artificial intelligence
The concept of artificial intelligence has recently been increasingly found in various areas of modern life related to computer and Internet technologies. A distinctive feature of such software is the ability to learn and analyze information, as well as perform intellectual and creative tasks. And how can it be used in the gambling entertainment industry?
AI programs are used in the gambling industry to attract new customers and offer relevant services to regular players, as well as for scientific and educational purposes.
Already today, there are several solutions on the market that are successfully operating. Their main task is to capture the players’ actions and respond to them, identifying the potential needs of the user. Artificial intelligence platforms respond to the players behavioral characteristics in various environments and systems: in social networks, mobile applications, etc. Thus, it is possible to quickly and efficiently satisfy the needs of even the most demanding online casino visitors.
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